ITC Limited’s top snack brand has appointed Bollywood actor Ranveer Singh as the brand ambassador of its salty snack brand, Bingo. With this announcement, Singh becomes the first celebrity endorser to promote the snack brand.
The actor will now be the face of the brand on all its advertising across multiple media touch points, both offline and online.
The company said that the actor’s quintessential quirky avatar will be leveraged in the brand advertising, which is also known for its fun and irreverent ads. Under the brand Bingo, ITC food sells a variety of finger snacks, including potato chips, Tedhe Medhe, Mad Angles, Tangles and No Rulz.
Hemant Malik, divisional chief executive, foods division, ITC Ltd said, “We are delighted to have Ranveer Singh on board as his personality exemplifies quirkiness and originality like no other, which is in absolute sync with the brand’s ethos. Ranveer Singh has elevated the excitement quotient in our new communications for Bingo Mad Angles and Bingo Tedhe Medhe with energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space.”
Speaking about his brand association, Ranveer Singh said, “It is an absolute pleasure to associate with a world class brand like Bingo!. I have always enjoyed the innovative flavours and witty communication that Bingo! Serves to its consumers. Through this association, I hope we excite to delight the consumers even more and take the success story of Bingo! to further heights and glory.”