Phivida has introduced its new hemp beverage and supplement line, Oki, to mainstream retailers in the US.
The beverages and supplements are infused with active hemp extract, the company says, and will be available to US consumers in over 2,400 natural speciality stores.
Jim Bailey, President and CEO of Phivida said: “We created the Oki line as a powerful new offering that restores balance and focus to our everyday lives when we need it most – whether during recovery from a workout or getting ready for the day ahead.
“Following the success of our Vida+ line of full spectrum hemp oil extracts and capsules targeting the clinical market, the Oki launch is the next milestone in our journey to bring premium products to broader consumer and retail audiences.”
Each variant within the new beverage line is infused with 10 mg of active hemp extract per bottle. Consumers will have two formulations to choose from: iced teas or flavour-infused water, each ranging in four different 16oz flavours. This will give consumers a wide variety of options, and takes advantage of trends such as iced tea to enjoy on the go.
Oki supplements are available in tinctures or capsules that range in doses from 600-1800 total mg of active hemp extract.
All products contain non GMO, natural and organic ingredients and are plant-based and Vegan friendly and packaged in sleek 100% recyclable glass containers, which will entice consumers looking for sustainable alternatives to functional beverages.
Mike Cornwell, Chief Marketing Officer at Phivida, said: “The size of the functional beverage market is estimated to be approximately $14 billion and the hemp extract market is poised to explode to $2.1 billion by 2020.
“We’re proud to be able to offer consumers a new line of products that could benefit them, using formats like beverages and supplements, which are relatively unchartered by other companies in our category. We truly are in the midst of very exciting times.”