Asia Fruit Logistica Sees Peru Conquers Asian markets

Peru finalised its most special participation in Asia Fruit Logistica, where it played a key role as a partner country, with projected business deals of $180 million for the export of products from the Peruvian fruit and vegetable sector to different Asian markets.

“We feel very much at home at this trade fair. The Peruvian pavilion was one of the busiest at the show and this demonstrates Peru’s reputation and importance for the Asian market,” said Gabriel Amaro, executive director, Association of Agricultural Producer Guilds of Peru (AGAP).

The Andean nation has become an international benchmark in agricultural production over the last few decades, being the world’s biggest exporter of quinoa and asparagus; second in cranberries, avocados and mandarins; and third in table grapes.

It continues to tighten its trade links with different countries in Asia, a region of tremendous interest to Peru, given that China, Japan, South Korea, Hong Kong, Saudi Arabia and Indonesia top the list of the biggest international markets for agricultural exports.

Following a special strategy for its Asian markets, the South American country has been driving its exports to the region exponentially.

“With 21 trade agreements in effect, six about to be signed and five currently in the negotiation phase, Peru’s institutions continue to work to consolidate and increase our constant growth in agricultural exports to Asia,” said Mario Ocharán, export director, Promperu.

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