India’s first freshly packed fast-moving consumer goods (FMCG) food brand, Yumlane has tied up with ColdStar. ColdStar is leading perishable logistics brand as its cold chain partner. ColdStar’s services include transportation, distribution and storage options for brands manufacturing perishable goods.
The supply chain brand has a diverse group of clients all over India e.g. dairy, fruits and vegetables, processed foods, quick service restaurants, confectionery and pharmaceutical majors, among others. It is offering its services to more than 30 plus cities in India.
To build up strong business relationship with Yumlane, ColdStar retrofitted existing strategies in order to create an innovative and flexible roadmap. The overall business strategy will be based on providing unmatched quality and hygiene at an affordable price range. ColdStar will ensure several consumer touch points, including modern trade, general trade, eat now channels and eat later channels.
Hitesh Ahuja, founder and chief executive officer, Yumlane, said, “We are thrilled to bring ColdStar on board as our cold chain partner. At Yumlane, we are constantly trying to develop and innovate newer sales channels and distribution models. ColdStar, with its rich experience and dedication, is the perfect partner to aid our strategic growth. Through ColdStar’s agile and flexible supply chain model, Yumlane has evolved from a two-city brand into a 5-6 city brand.”
Coldstar has created a unique perishable supply chain model for Yumlane. Also, ColdStar is putting all its energy into the efficiency of supply, opening newer geographies and efficient and smooth delivery to innovative and newer sales channels.
Yumlane’s partnership with ColdStar has opened up novel avenues for further growth and reach a wider network of consumers, and truly revolutionizing India’s snacking culture