Pepsi Japan is all set to roll out its newest creation in this spring, featuring one of Japan’s most delicious and refreshing traditional seasonings. This new Pepsi Japan Cola draws its inspiration from a Japanese food culture, which includes: starting with Japan’s love of adding salt to treats such as: watermelon; chocolate; and ice cream. This helps to draw out even more of their sweetness. But Pepsi was also impressed at how many Japanese desserts manage to provide a burst of sweetness that seamlessly transitions into a clean, crisp finish, and one way they do this is with yuzu, a Japanese citrus fruit.
Pepsi, through its partnership with local distributor Suntory, has also offered special flavours just for Japan, such as Sakura, Christmas cake, and even Halloween “ghost.” And now it is with yuzu, a Japanese citrus fruit.
The flavour of Yuzu falls somewhere between an orange and a lemon. It is sharper than former but not as intrusive as the later. This fruit is rarely eaten directly, but it is more popular as a flavouring for cakes, dumplings, and sweet bean jams. And this time Pepsi is promising a crisp, satisfying yuzu aftertaste for Pepsi Japan Cola.
Pepsi Japan Cola will be available on sale from April 9, priced at 140 yen for a 490-millilitre. This will be a viable option for adding some extra Japanese appeal to late-season cherry blossom viewing parties.