Britvic has added a raspberry flavour to its Pepsi Max soft drinks range to its portfolio. The distributor is capitalising on the growing appetite for raspberry-flavoured and low sugar soft drinks. Pepsi Max Raspberry will supplement the cherry and ginger flavours in the sugar-free Pepsi Max range. This has generated sales in a combined £80.5m by the time they were launched.
Pepsi claims that the Pepsi Max range is an increasingly important part of its soft drinks portfolio as more consumers shift away from high-sugar drinks. The Pepsi Max Raspberry range will be available in 330ml cans from March onwards with a suggested retail price of 67p, a 500ml bottle.
“The latest addition of raspberry to the Pepsi Max range is incredibly exciting for the brand. Our ginger and cherry variants have already proved incredibly popular since their launch, with Pepsi Max Cherry being the number one flavoured cola. Pepsi Max delivers on all three category drivers; taste, health and relevance, and the launch of the new flavour will also deliver against these, helping retailers to continue to drive growth within the category,” said Trystan Farnworth, commercial director, convenience and impulse at Britvic.
He also added, “Pepsi Max Raspberry is available across a variety of pack formats within the channel, from the two-litre bottle, ideal for sharing, to the smaller 500ml price-marked pack and 330ml cans.”