Pepsi announced that it will debut a new product aptly called Nitro Pepsi, substituting nitrogen gas for the traditional carbon dioxide. This will give soft drinks their bubbles. The drink, which has no clear debut date, features a “velvety, cascading foam” and will come in two flavours: signature cola and vanilla.
As per the press release by the company stated that the company is calling this the first-ever nitrogen-infused soft drink. While there have been plenty of nitro cold brews and beers to market over the past few years, cola reportedly hadn’t seen the same infusion technique until now.
Pepsi’s VP of Marketing Todd Kaplan told Food & Wine said, “Cola has been the same for 125 years as a category and, yeah, there’s been changes in flavour and packaging, things of that sort, but the idea of carbonation has never really come off of it because it’s so identifiable with soda.” He also added, “As we started getting into this process with putting nitrogen in, Nitro Pepsi came about…It’s undeniably Pepsi, but it’s not soda.”
The drink is meant to be consumed cold (but not over ice), in a glass, and without straw. The Nitro Pepsi will tastes like “drinking a Pepsi float, but without any ice cream involved.”
Again, the drink seems to very much still be in its development phase, but Pepsi execs confirmed they will be sampling it at this year’s Super Bowl in Atlanta.