Parle Agro has recently announced famous bollywood actor Varun Dhawan as the new face for its flagship brand Frooti. In the coming summer, he will be seen in a new fun-filled avatar with his real-life friend Alia Bhatt.
This new campaign is going to feature the two real-reel life friends in the surreal world of Frooti. This campaign will be rolled out this summer further immersing the fans into “TheFrootiLife” with Bollywood’s two most energetic, quirky and naughty icons. This is going to happen for the first time where the brand communication will showcase two celebrities.
Commenting on this, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “Introducing Varun Dhawan as Frooti’s new brand ambassador is a step towards accelerating our aggressive ambition to be the no.1 in mango drinks segment. The presence of Varun alongside Alia will help us connect better with the consumers to take the brand to newer heights.”
Whereas Varun Dhawan expressed his excitement on the association with Frooti and mentioned, “I am thrilled to be associated with Frooti as it not only brings forth memories but also personally connects with me even today. I look forward to taking the fun world of #TheFrootiLife to all my fans and invite them to be a part of this fun-filled journey.”
Alia Bhatt has already been in association with Frooti. She added on this campaign, “Frooti is the drink that I truly relish and enjoy. I look forward to immersing myself once again into the magical world of TheFrootiLife with one of my closest allies Varun.”