Parle Agro, has signed Tollywood superstar Nandamuri Taraka Rama Rao Jr., popularly known as Jr. NTR, as the brand ambassador for Appy Fizz in South India. Salman Khan will continue to be the national brand ambassador for Appy Fizz.
As leaders in sparkling fruit drink category with over 99 percent market share, signing Jr. NTR is part of a strategic approach to reinforce Appy Fizz’s brand recall and connect with the consumers in southern states. The company said that this has been coupled with the increased manufacturing capacities being deployed in South India, as Parle Agro recently completed the setting up of their new manufacturing facility in Mysore, Karnataka. The new manufacturing location becomes the third manufacturing facility in the southern region after Hyderabad and Chennai and 12th in the country.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “Parle Agro has an aggressive target to gain tremendous market share in South India. We understand the influence and affinity for regional cinema and celebrities to build stronger cultural relevance and this is a key agenda driven towards our vision to be the No. 1 beverage company in India.”
Jr. NTR said, “I have always loved Appy Fizz and the decision to be the face of the brand was an easy one after I saw the vision and plans of the brand. I am sure everyone especially my fans will enjoy drinking a lot more Appy Fizz. I know I will!”
Jr. NTR also joins in with Allu Arjun as the second celebrity from south India to be a brand ambassador for Parle Agro brands in the region.