RoohAfza to Introduce Ready-To-Drink Beverages

Rooh Afza

Hamdard Laboratories is all set to foray in ready-to-drink space. The firm has extended its RoohAfza brand to the ready-to-serve segment under the sub-brand RoohAfza Fusion. The beverage will be competing against juice drinks such as Dabur’s Real and PepsiCo’s Tropicana. With 200-ml Tetrapaks, the good old RoohAfza will be available in multiple flavours including lemon, orange, mango and litchi.

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FDA Official Want GM Foods to be as safe as Conventional Plant Foods

GMO crops

An official of the US Food and Drug Administration has said in a statement that food from genetically engineered plants must be as safe as food from conventional plant sources.

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ITC Foods Eyes Coffee Beverages


FMCG conglomerate ITC is all set to foray into coffee beverage segment by introducing two flavours made of Indian and Latin American beans.

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High Court directs Britannia to Withdraw Nutri Choice Biscuits in their Current Packaging

Britannia Nutri Choice

After ITC Ltd alleged the Britannia had copied the packaging of its Sunfeast Farmlite Digestive All Good biscuits, Delhi High Court asks Britannia not to use pack ‘deceptively similar’. The court said the yellow and blue colour scheme of the wrappers and other features appeared the same.

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Harsimrat Kaur Badal to Meet UK Food Companies

Harsimrat Kaur Badal

Food Processing Minister Harsimrat Kaur Badal will be meeting UK firms such as Tesco, Sainsbury’s, Harrods, Marks & Spencer and Cobra Beer in the UK to draw foreign investment in the country. Road shows will also be organised in the UK for three days by her ministry. Despite being an

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Indians Making Gradual Shift towards Health Foods

Health Food

Although we Indians love parathas, the trend of healthy food products such as cereals and oats is slowly rising. With consumers willing to spend more on healthy foods, the overall health and wellness food products segment crossed Rs 10,000 crore sales mark in 2015, less than 10 percent of the

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24 Mantra Organic Aims to Reach 1 Million Household by 2020

24 mantra organic

24 Mantra Organic is largest Indian organic food brand sold in the US and international markets. According to sources, the firm

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Tea Board of India Partners with World Tea Coffee Expo Mumbai for Promotion of Domestic Tea Trade

As a part of its aggressive strategy to promote domestic and global tea trade, the Tea Board of India – apex Tea body under the Ministry of Commerce – has booked a large Pavilion at the forthcoming World Tea and Coffee Expo (WTCE) to be held at Bombay Exhibition Centre,

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Nestle India to Devise New Strategies

With volume driven firms such as Patanjali making new strategies, Nestle India is also trying hard to reverse the trend of its falling volume growth. Nestle has always emphasised on price hikes and high margins to drive growth, but now the company is altering the compensation structure of its frontline

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7Up – the First Carbonated Beverage Drink to Use the Stevia Sweetener

PepsiCo is all set to begin its stevia revolution in India with 7Up. If all goes as anticipated, the plant based sweetener will be used in other fizzy drinks. After the government’s suggestion to reduce sugar in beverages, PepsiCo’s 7Up has become the first fizzy drink in the country to

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