AAHAR Delhi, one of the most important exhibition and trade fair for the food and beverage sector in India, has served once more as a melting pot to bring together the professionals of the Indian industry as well as international players targeting the market.
Olives from Spain took part at the exhibition with the purpose of spreading awareness about Spanish table olives and letting the key industry stakeholders know about the endless possibilities of this little fruit so that the Spanish olives sector continues increasing the exported volume to the Indian market.
Olives from Spain‘s participation at AAHAR exhibition has proven the versatility of table olives as a nutritionally balanced snack and as an interesting ingredient to be integrated in the rich Indian cuisines. Besides has conveyed the messages of its quality standards, the different varieties and health properties of the olives.
Olives from Spain participated at AAHAR with a unique stall for which was awarded by the organizers, Indian Trade Promotion Organization, as one of the best and most original displays of the fair. With an original artwork and design, the stall showcased its key products in the Indian market: green, black and pimento stuffed olives. All visitors could taste, enjoy and experiment Spanish olives with a fresh twist.
The stall also featured the “Spanish Olive Marinating Bar”. The bar concept aimed to bring closer to the Indian professionals a “new” way of consuming Spanish olives as marinated olives. This concept, which is still new to India, yet traditional in Spain, allows to prepare in a very simple way and in a very short time delicious and healthy snacks by simply topping olives with the preferred herbs or spices, and tossing them up with fresh juices such lemon and extra virgin olive oil. Visitors could follow 3 recipes printed on the left wall of the stall to experiment by themselves and learn how to prepare different marinade recipes. Indeed, the marinating bar has proven that there is no one single way to marinate olives; it goes on and on as far as the imagination reaches. Endless versions, endless possibilities!
Olives from Spain program at AAHAR also featured two well acclaimed and interesting live cooking masterclasses conducted by Chef Saransh Goila, Brand Ambassador of Olives from Spain, at the Indian Culinary Forum Area. Attended by a passionate and curious audience made up of media professionals, bloggers and Chefs, Chef Sarash Goila spread key information on Spanish olives, highlighting his long-time passion for the little fruit. He also shared his culinary skills and knowledge on how to blend Spanish Olives with the Indian regional cuisines at the masterclass “Spanish Olives weds Indian Khanna” on Wednesday and how to infuse Spanish olives with Indian masalas and chutneys at the masterclass Mix, blend, marinate with Olives from Spain!