North-eastern Indians support Amul sponsored Afghanistan in ICC World Cup

The ICC World Cup match between India and Afghanistan saw one of the finest and closest finishes in the tournament, as Kohli’s men defeated Gulbadin Naib’s team by as little as 11 runs. The Afghani team gave the men in blue men a run for their money in what can only be described as a disaster averted by India, to stay unbeaten in the tournament.

Amul sponsored Afghanistan cricket team

Amul sponsored Afghanistan cricket team

However, as the match was underway in Southampton, somewhere in the North East part of India, people were supporting Afghanistan wholeheartedly and praying for a win for the most recent Test team in the world. These people were the dairy farmers employed by Amul who come from some remote areas in Assam and wanted the Afghanistan team to beat India, as they identify with them as their own team.

The reason behind this is that Amul is the sponsor of the team in the ongoing World Cup and the milk farmers are members of Amul’s strong milk producers’ welfare associations (MPWAs) in Assam.

Because of Amul, we all are now getting a good price for our milk, say farmers.

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