Rooh Afza, the sherbet made by Hamdard Laboratories, has been off the market for four to five months now, and is not available at online stores.
As per the directors of Hamdard, Mufti Shaukat, the production has restarted only recently. So Rooh Afza will be back soon.
As the holy month of fasting begins, Indian Muslims are facing a crisis – there’s no RoohAfza in the market. They have been breaking the fast in the evening, iftar, has traditionally consisted of pakoras, fruit chaat, dates and RoohAfza. With this crisis, an iftari without RoohAfza is just not the same, at least for North Indian Muslims.
Hamdard put out no official word on why it stopped production, but tried blaming it on the shortage of “raw material”.