Coca-Cola has launched a new beverage Sprite Lymonade, which adds a subtle splash of lemonade to the lemon- and lime-flavoured soft drink. The beverage is made with 1 percent juice and has been developed in response to the popularity of sparkling lemonade. More than 20 flavours were trialled before the product development team settled with Lymonade, which is said to offer a “tart taste twist”.
The Coca-Cola Freestyle beverage dispenser – which lets consumers mix and match drinks and flavours –had a hand in fuelling the Sprite innovation pipeline. The fountain dispenser inspired the 2017 launch of Sprite cherry and Sprite cherry zero when data showed people were adding a shot of cherry flavour to the lemon-lime sparkling drink. Similar insights pointed to an affinity for fusing Sprite and lemonade.
Ryan Hughes, associate brand manager for Sprite said, “As we started to develop and taste test it, we realised we had a hit on our hands. Lymonade deliciously marries the sweet, crisp notes of Sprite with the tart-yet-smooth finish of lemonade.”
The product will be marketed with a campaign to promote the new variant, including a TV spot featuring hip-hop duo Rae Sremmurd and a social media campaign capturing fans’ first sips. Sampling events are booked for college campuses and music and sporting events across the US.
Hughes also added, “This is unlike anything we’ve ever done before with the trademark – Sprite Lymonade has a unique name, taste and look – so we want to make sure we educate consumers and build awareness about this brand. We think we’re on to something really special with this cross-category innovation, so we’re backing the Sprite Lymonade launch with a full media programme.”