Nestlé is planning to launch ‘cook from raw’ plant-based burgers in Europe and the United States in order to meet the rising demand for meat alternatives.
Nestle said, “Many consumers recognise that less meat in their diet is good for them and for the planet, but plant-based meat alternatives often do not live up to their expectations.”
The company’s meat-free burgers will be launched in several European markets this month under the Garden Gourmet “Incredible Burger” brand. These burgers will be made from soy and wheat protein with beetroot, carrot, and bell pepper extracts tasted almost exactly like traditional beef burgers.
In the United States, Nestlé will roll out a plant-based range dubbed “Awesome Burgers” under its Sweet Earth brand from this autumn.
Wayne England, Head of Nestlé’s Food Business, said, “These new burgers don’t compromise on flavour, texture and cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets.”
“We’re proud of our ability to make healthy and sustainable food accessible to everyone through our trusted brands. This includes plant-based food products under our Garden Gourmet range in Europe and the Sweet Earth brand in the US,” England added.