Nestlé is all set to tackle the plastic waste problem and it is taking all measures to resolve this. Nestle is going to launch a new service that delivers Häagen-Dazs ice cream to consumer’s doorsteps in refillable stainless-steel containers then picks up the empty canisters to be reused.
This service is named as Loop, it is a first-of-its-kind service from global recycling organization TerraCycle, with Nestlé a founding investor and partner. This service is expected to launch in New York City in the first half of 2019.
Loop will enable consumers to enjoy Häagen-Dazs and other household favourite foods and personal care products. Deliveries are made to the consumer’s front doorstep in customized, durable packaging that is then collected, cleaned, refilled and reused.
Laurent Freixe, Nestlé CEO for Zone Americas said, “Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste-reduction.” He also added, “Nestlé is proud to be a founding investor and partner of Loop. It’s a critical part of our commitment to work with consumers to protect our planet for future generations.”
With the launch of Loop, Häagen-Dazs is debuting a reusable double-walled steel ice cream container that elevates the consumer experience and keeps the ice cream at optimal condition during transport and consumption.
The canister design ensures that when opened, the ice cream melts more quickly at the top than at the bottom of the container. This allows people to enjoy every scoop in perfect condition.
Consumers shopping for Häagen-Dazs on Loop can select from non-dairy options (Chocolate Salted Fudge, Coconut Caramel and Mocha Chocolate Cookie) or from traditional favourites (Vanilla or Strawberry). The announcement comes just days after Nestlé pledged to accelerate action to tackle plastic waste and fulfil its commitment to make 100% of its packaging recyclable or reusable by 2025.