Nespresso has launched Reviving Origins, a new program to restore coffee farming in regions where it is under threat. Through its AAA Sustainable Quality™ Program, Nespresso is working with farmers in regions that have been blighted by conflicts, economic hardships or environmental disasters.
Nespresso is investing CHF 10 million over the next five years to revive the coffee industries in selected countries with the aim of encouraging rural economic development. The Reviving Origins program is part of Nespresso’s overall commitment to invest CHF 500 million from 2014 – 2020 in its sustainability program, The Positive Cup.
Jean-Marc Duvoisin, CEO of Nespresso commented, “Through our Reviving Origins program, we have an opportunity to bring back forgotten coffees, boost economic development in regions where there has been significant adversity and share a completely new taste experience with consumers.”
The announcement comes alongside the launch of new single-origin coffees from Eastern Zimbabwe and Caquetá, Colombia. These exquisite and rare coffees are virtually unknown, and have been slowly disappearing for decades. As a result of Nespresso’s investment and the commitment of partners, coffee farmers in these two regions are starting to rebuild sustainable livelihoods, restore their local economies and bring much-needed development to their rural communities.
“This project is not only bringing back some of the world’s best coffee – it is bringing back economic opportunities in Zimbabwe’s hard-hit rural areas,” said William Warshauer, President and CEO of TechnoServe. “As a non-profit that takes a business approach to reducing poverty, TechnoServe is excited to partner with Nespresso and the farmers of Zimbabwe to build a brighter and more prosperous future.”