Naturex strengthens its range of colouring foods with a new extraction line

  • Naturex triples its production capacity of spirulina and launches the Ultimate Spirulina collection
  • Extracted in France, Ultimate Spirulina offers fully clean blue and green formulations
  • Discover spirulina blue in application at Expo West from March 7-9, 2019 in Anaheim, California

Already renowned for its extensive colouring foods offer, Naturex is now spearheading its investment in colouring foodstuffs with Vegebrite® Ultimate Spirulina. A new extraction line, which triples spirulina production capacity, has been introduced at the company’s production site in Avignon, France. This expansion of Naturex’s manufacturing capacity has been designed to meet the growing global demand for clean label blues and greens.

Naturex strengthens its range of colouring foods with a new extraction line

Naturex strengthens its range of colouring foods with a new extraction line

Spirulina is a microscopic fresh water blue-green alga, often listed as a “superfood”, with its colouring properties derived from the phycocyanin pigment. Naturex’s gentle, water-based extraction process for Vegebrite® Ultimate Spirulina ensures a 100 percent natural solution delivering clean-label friendly, trehalose-free formulations, available in various concentrations and formats. It offers all shades of blue, and green when blended with Naturex’s natural yellows.

“The natural colour landscape is constantly evolving”, says Nathalie Pauleau, Global Product Manager for Colours. “Natural colours are now a prerequisite in many countries around the world. But health-conscious consumers want to go even further in their quest for transparency and must be provided with fully clean formulations, as minimally processed as possible.

“We are strengthening our colouring foods production capacity in Europe to provide our customers with vibrant colours that will help shorten ingredient lists. With the recent acquisition of Naturex by the Givaudan group, the natural colour category has become a key development area of business growth for us.”

Blue food will create a brand new enjoyable and surprising experience, from confectionery to cake decoration, from ice-cream to juice drinks and dietary supplements. Naturex’s Vegebrite® Ultimate Spirulina will be presented at Expo West 2019, March 7-9 in Anaheim, California, with a blue frozen yogurt.

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