A Natural Fit: Beckers Bester and Tetra Pak® Craft Packaging Material

With the domestic juice market in decline, German producer beckers bester set out to find a package that would help its new range of organic juices and nectars stand out from the competition and underline the company’s long-standing commitment to sustainability. Tetra Prisma® Aseptic 1000 Square with Bio-based HeliCap™, using Tetra Pak® Craft packaging material?, proved the perfect solution. A market first, the new package is designed to appeal to beckers’ target consumer groups, and offers significant environmental benefits too. ?

he relationship between Tetra Pak and beckers bester is a close one, and there is a strong track record of innovation. In 2016, beckers bester implemented its first end-to-end packaging and processing solution with Tetra Pak. The design relaunch of its Tetra Prisma® Aseptic range in 2017 was a significant one, enabling beckers bester to achieve greater differentiation for its products in the marketplace. beckers bester also has the Tetra Pak Maintenance System in place and earlier this year implemented Daily Management System (DMS) and Focused Improvement (FI), working with colleagues from Services Industry 4.0 Solutions to increase overall production capacity and reduce operational costs?.

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