Mrida launches Earthspired ready to eat brand

Mrida, annunced that its FMCG (fast-moving consumer goods) brand Earthspired, launched a healthy millet-based ready to eat “quick cook n’ serve” upma and khichdi in a quest to combine convenience, with health, and wellness. Earthspired is representing a healthy, wholesome and wellness based business. The business is directly from rural India and the basis of the business.
a special multi-grain, gluten-free mix of foxtail millets, Bengal gram and spices is what makes up Earthspired millet upma. Its high in complex carbohydrates, dietary fibres and proteins, this ready-to-cook (RTC) upma makes a wholesome, nutritious and tasty breakfast/snack option.
Earthspired millet khichdi is a special multigrain, gluten free mix of little millets, legumes and spices. High in complex carbohydrates, dietary fibre, iron and proteins, this RTC khichdi makes a wholesome, nutritious and tasty meal.
Available in 200g packs, these products are available on Amazon, BigBasket and Mrida’s site, earthspired.com. While the millet upma pack is available at a maximum retail price of Rs 90, the millet khichdi pack is priced at Rs 100.
Understanding the need for healthy and convenient food choices without fortificants, Earthspired’s RTC range comprises millets or nutri-cereals (also referred to as wonder seeds).
These RTC products are formulated to give more nutritious and healthy options, along with good taste and convenience of preparation and use. The Earthspired range, through its More Millets More Health value proposition, provides wholesome nutrition fulfilling specific health requirements.
“In today’s day and age, we focus more and more on RTC offerings that add convenience to our daily lives. Keeping this in mind and the nutritional value of millets, we have created our first offerings that are a powerful mix of ease of use, and health,” said Iksha Chhabra, chief nutritionist and business head, Earthspired.
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