The dairy business has partnered up with DTC and plans to offer all its products in the outlets, from milk, to ice creams, also products from Safal and Dhara. This move has been made so that they can reach out to the customer on-the-go needing a quick refreshment.
According to the deal with DTC, Mother Dairy has been allotted 31 outlets out of which 21 have already been set up at DTC bus terminals, colonies and bus depots, however, the rest will be only be opening in a phased manner.
Sangram Chaudhary, MD, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “We have been instrumental in offering quality and nutritious products in close vicinity of our consumers. With the addition of these kiosks, we will be serving not only the residents but also the consumers on the go.”
He also added, “We also invite the RWAs and apartment owner associations to reach out to us through our helpline, so that we can set up such kiosks in their localities as well.”
Manoj Kumar, MD, DTC , said, “With a daily ridership of more than 32 lakh passengers, it was only natural to join hands with Mother Dairy to provide convenience to the commuters as well as residents of nearby colonies.”
Mother Dairy has already set up 12 outlets at the military area, police lines and offices along-with railway colonies. It currently operates around 900 booths and 250 kiosks at various locations and societies in the national capital region.