Buoyed by the success of its range of regional-cum-traditional food products – Mishti Doi, Aam Doi and Nolen Gur flavoured ice cream, Mother Dairy Fruit & Vegetable Pvt. Ltd., today announced the launch of ‘Khaanti Ghee’, a traditional East Indian Delicacy, for consumers across the city of Kolkata. The newly launched product will be available in a pack size of 200 ml, with an introductory price of Rs. 140 per pack and will be made available across 10,000+ outlets in the city initially.
Mother Dairy’s Khaanti Ghee has been specially developed keeping in mind the palate of the eastern region while offering the unadulterated traditional delicacy with rich taste, natural colour, aroma and granular texture – reminiscent of the conventional home-made ghee.
Dr Saugata Mitra, Director, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “Food has always been embraced in our country and the Eastern region has been known for its rich taste heritage. With the success witnessed in our earlier introduced products such as Mishti Doi and Aam Doi, we are now introducing a yet another local delicacy of Khaanti Ghee which is aimed to offer a traditional ingredient in a modern yet convenient format, for delighting consumption occasions. Keeping the core values of trust, purity and quality intact, we hope that our consumers will cherish and patronize a consistent product offering the same traditional taste, aroma and texture.”
The Company plans to further expand its distribution to adjoining suburbs and will soon be available across the mediums of modern trade and e-commerce. Going forward, Mother Dairy also plans to launch the new offering in the state of Odisha followed by North Eastern region.
Mr Sanjeev Giri, Business Head said, “People across the eastern part of the country are accustomed to Khaanti Ghee for its specific taste, aroma and colour. Be it a bowl of bhaat, khichdi, chapati or your favourite aloo gobhi ki sabzi, Mother Dairy Khaanti Ghee has been specially developed to address varied needs of daily-delightful consumption. The product catering to the local taste palate, witnessed an encouraging response from the consumers in the trial phase, thus strengthening our belief in the product. Going forward, we also plan to introduce Khaanti Ghee in 500 ml SKU for consumers looking for bigger packs.”