Mondelez Plans Worldwide Domination in the Snack-Food Category

Dirk Van de Put, Chairman and CEO of Mondelez International Inc. said the Chicagoland snack-food company has plans “to lead the future of snacking” around the world. The company is planning worldwide domination in the snack-food category.

Mondelez Plans Worldwide Domination in the Snack-Food Category

Mondelez Plans Worldwide Domination in the Snack-Food Category

Mondelez, the maker of Nabisco, Oreo and Trident products, announced last month that it’s moving its corporate headquarters from Deerfield, Illinois to a newly-constructed five-story office building at 905 W. Fulton, in the Fulton Market area in downtown Chicago.

CEO Dirk Van de Put, speaking at the 2019 Consumer Analyst Group of New York (CAGNY) Conference said, “We have a unique combination of structural advantages and a strategic plan that positions us to lead the future of snacking. I’m encouraged by early results as we implement our new strategy, which enabled us to meet or exceed our financial commitments in 2018.”

During the conference, Van de Put also added, “He would outline the company’s unique structural advantages that enable it to win in snacking. These advantages include leadership positions in high growth categories, powerful global brands and local jewels, a global footprint with scale across geographies, a strong value-chain, and a committed group of talented people.”

In an interview with the media, he reiterated the same things and added, “About 75 percent of consumers snack on a daily basis, and that is growing. And millennials will often snack up to four times a day. They will skip complete meals just to have a little snack. And so it’s probably a consequence also of our daily lives where we are on the run, moving — sit-down meals become less and less normal. And so that’s what’s really driving the category. It’s not only in the U.S., but it is also happening all over the world. In fact, in the next years, we expect that 80 percent of the growth in snacking will come from emerging markets.”

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