Mondelez International forays into the spreads category in India with the launch of Cadbury Dairy Milk Spready. With this product launch, the chocolate brand enters the kitchen consumption segment, transforming mundane everyday snacks into tasty, tempting and indulgent experiences.
Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, “Chocolate Spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category. This format enables us to enter into our consumers’ homes and their kitchens and be a part of their in-home consumption experiences. It is ideal for simple snacking occasions or can be used as an ingredient for baking by home chefs. We want to be the first taste of chocolate for consumers in every format. At a competitive price point, consumers can now enjoy the alluring taste of Cadbury Dairy Milk in a format that complements their meals, snacks and desserts.”
He added, “We are also delighted to be partnering with Zeba Kohli to launch our very special Cadbury Chocolate Cookbook, which has 70 recipes where Cadbury Dairy Milk Spready and our other products can be used in innovative recipes.”
This product will be available at all “modern trade outlets” and e-tailers such as Amazon, Flipkart and Big Basket at Rs 200 for 200 gms.