Mondelez International is expanding its trajectory in India with the launch of Oreo Cadbury Dipped. This is a premium biscuit category, with the favourite Oreo cookies coated in deliciously smooth chocolaty Cadbury.
Mondelez International as launched this product in India in line with the global vision of “Snacking Made Right”. The Oreo dipped cookie is marketed with the promise as the right snack for the right moment in the right way.
Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said, “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury. We believe that Oreo Cadbury Dipped will further strengthen our position in the fast-emerging chocobakery segment, which is truly across pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”
A 360-degree communication campaign was designed to support this launch of Oreo Cadbury Dipped to demonstrate the unique multi-textural eat experience, combining the crunchy Oreo cookies with smooth Cadbury. The campaign will include a new TVC, innovative Outdoor & Digital campaigns and strong in-store visibility.