On the occasion of 70th anniversary of Mondelez India, formerly Cadbury India Ltd. and India’s favourite chocolate brand Cadbury Dairy Milk is, tapping in on some nostalgia action through the New Limited Edition Cadbury Dairy Milk Vintage Tin Pack.
The company is inviting all chocolate lovers to celebrate this milestone, with the launch of the New Limited Edition Cadbury Dairy Milk Vintage Tin Pack. The collecter’s vintage box contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras. With this pack, now consumers can relive the journey packaged with fond memories from the decades gone by.
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India shared his thoughts on the milestone and the launch. He said, “We look back on our history in India fondly and it is a huge honour to commemorate this special milestone. We thank our teams as well as all our consumers who have supported us over the years and invite everyone to join us in our journey ahead. To celebrate this journey, we are thrilled to launch this beautiful Cadbury Dairy Milk Vintage Box. Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories.”
For the past seven decades, Mondelez India has witnessed journeys with India for bringing new flavours and formats to the chocolate lovers. Mondelez India has created a definition of the taste of chocolate and also showed continuous commitment to bring delicious moments of joy for several generations.
Cadbury Dairy Milk, the power brand of Mondelez India has transcended into everyday making its consumers love and trust the brand, becoming synonymous with chocolates for Indians.
Cadbury dairy milk edition vintage tin box with four Dairy Milk Chocolate bars will be available on Cadburygifting.in, amazon, flipkart and at paytm at the cost of INR 544.