McDonald’s is set to aggravate your nostalgia by taking the #10yearchallenge. Starting from January 23rd, McDonald’s has slashed its menu prices to what they were 10 years back, for 10 days. The offers will be available exclusively on its recently launched ‘McDonald’s’ app.
With this app McDonald’s lovers can now grab their house favourites at 2009 prices, by simply showing the offer within the app to the counter crew while placing the order, at any McDonald’s restaurant across West and South India.
This app was launched by Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South India earlier this month. The app gives a host of exciting offers on scrumptious burgers, exotic McCafe beverages and appetising sides every single day, making your visit to McDonald’s even more enjoyable. What’s unique about this app is that all offers are customised to each customer’s preferences, giving them value based on their preferences.
Akshay Jatia, General Manger – Brand Extensions Hardcastle Restaurants Pvt. Ltd speaking on the 10 year challenge said, “As the 10 year challenge gained momentum, we at McDonald’s wanted to do something beyond just posting a picture or putting a post out on the social media. Over years, we have delivered unparalleled value to our customers. Through our own 10 year challenge, we wanted to provide our customers a unique value proposition and reinforce that while we have evolved over the last 10 years, we have not changed – we still continue to deliver unparalleled value.”
He also added, “We are committed to enhancing our digital capabilities and leveraging technology to deliver enhanced value and convenience to our customers. The new McDonald’s app, that lets our customers avail of a slew of attractive in-store offers at their fingertips, is a step in this direction.”
This new app is essentially a one-stop shop for all McDonald’s lovers. It’s as comprehensive, quick and efficient as it gets.