Matrix and Sauce VC invests in &Me

Matrix partners and Sauce VC have joined up to make an investment of about Rs 7 crore in women’s health foods brand &Me. This Bengaluru-based &Me manufactures food products and beverages exclusively for women that serve their health, nutrition and fitness needs. This food and beverage brand is founded by Stanford business school alumnus Ankur Goyal.

Matrix and Sauce VC invests in &Me

Matrix and Sauce VC invests in &Me

Both the investor companies have subscribed to new shares in &Me’s parent company Merhaki Foods and Nutrition, RoC filings show.

&Me range of products include liquids that relieve PMS symptoms such as cramps and also provide relief for patients suffering from polycystic ovary syndrome. Goyal said, “We are determined to solve many such challenges for women in the most convenient, healthy and tasty format.”

Afte this investment this is going to be Matrix’s second investment in the company after it led a seed round in August last year. The &Me company has its own USP, explaining about this Matrix India’s vice president Sanjot Malhi said, “&Me’s core differentiator lies within its exceptional product and brand positioning that targets urban Indian women whose daily lifestyle denies them benefits of essential micronutrients.”

&Me is planning to use all the fresh funding for expanding its team and scale operations nationally apart from widening its product offering. The company’s products are currently distributed through modern retail chains in southern India such as Nilgiri’s, Godrej Natures Basket and Namdhari. The products are also available on ecommerce sites such as Amazon.

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