Mars, Incorporated announced that its new Hazelnut Spread M&M’s will be rolling out in retail stores starting this month. The company has announced back in September 2018, Hazelnut Spread M&M’s has the signature M&M candy coating but filled with creamy chocolatey hazelnut, similar to the much-loved spread Nutella.
Allison Miazga-Bedrick, M&M’s brand director, said in a statement of why they decided to make hazelnut spread their newest flavour, “Chocolatey hazelnut spread unlocks a side of indulgence that’s all it’s own, so we wanted to tap into that mania and bring something to life that our fans would go crazy for. It’s no secret people love hazelnut spread and love M&M’s, so we can’t wait to see the reaction to this breakthrough taste experience.”
Food & Wine, who has already tasted the new flavour, and mentioned that the filling of the Hazelnut Spread M&M’s is not as chocolatey as Nutella, but with the candies’ milk chocolate coating, the taste is generally the same. Additionally, like its peanut butter and caramel counterparts, Hazelnut Spread M&M’s are a bit bigger in size than the standard M&M candies and a little rounder than the Peanut M&M’s.
They will be packaged in a bright teal bag; Hazelnut Spread M&M’s will be available in three different sizes: single size, share size, and stand-up share size pouch. According to Mars, Incorporated, Hazelnut Spread is a permanent flavour, so there’s no way candy lovers will miss this out.