Lotus Dairy bets big on value added dairy segment

Lotus Dairy Products Private Limited, the dairy arm of the Rajasthan-based H P Modi Group, which is currently focusing on the mass market, offering quality products like milk, chaach, dahi, paneer, etc. at fairly reasonable prices. As per the company official’s stamen the company is now targeting to bring the value added products in the dairy segment.

Lotus Dairy bets big on value added dairy segment

Lotus Dairy bets big on value added dairy segment

Commenting on this news, Anuj Modi, Director, Lotus Dairy Products Pvt Ltd said, “It is the value added dairy segment that is driving the growth story of dairy industry. According to a report by Rabobank, value added dairy products in India are growing with YoY growth of 15 percent to 20 percent. With changes in lifestyle and an increase in personal disposable incomes, it is expected that Indian consumers will shift to buying packaged value-added dairy products such as butter, milkshakes, dahi, flavoured yoghurts, etc. from their current practice of making these products at home. We are keen on tapping that fast growing segment.”

Lotus Dairy has recently rolled out Sun Village, a premium dairy brand, that offers a variety of value added product such as Probiotic Dahi, Creamy Delite Dahi, all-natural Flavoured Milk in BPA-free cans, Mint Tadka Raita, Pineapple Raita, and extra-soft Paneer. Through this brand, Lotus aspires to promote consumption of healthy dairy products.

Other than this the company has lined up plans to come up with a new brand to foray into non-dairy RTD beverages segment as well. Modi added, “For now, we are just focusing on our existing brands, Lotus and Sun Village. In the near future, we are planning to launch a line of premium value added dairy products under our new brand, Sun Village. In the long run, however, we would like to gain a stronger foothold in the national market by venturing into other product categories, such as non-dairy RTD beverages, under a new brand.”

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