Licious enters ready to eat market with its meat spreads

Licious a new meat startup, which started in Bangalore is an online raw seafood and raw meat company, recently has gone into the space of the ready to eat market with the recent launch of its meat based bread spread.

The company will start with six flavoured spreads — butter chicken, continental chicken, honey-mustard chicken, shawarma chicken, sweet tamarind chicken and herby-tomato chicken.

Licious meat spreads will be available in 30 grams and 200 grams packets at ?30 and ?199 respectively in key offline and online stores across all markets.

Valued at $800-million (about ?5,600 crore), the market for spreads category in India is growing at 16 per cent per annum. The key products include butter, jams, chocolate spreads and mayo-based spreads.

Vivek Gupta, founder, said the company has evolved not only in terms of core offerings in the raw and fresh meat category, but also entered the ready-to-cook and ready-to-eat categories with pre-marinated meats and bottled spreads.

Abhay Hanjura, co-founder, said the spreads market is witnessing robust growth due to changing consumer tastes, expanding middle-class population and increasing demand for tasty and healthy food products.

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