Kellogg is a pioneering in breakfast cereals brand in India. Its flagship brands like Kellogg’s Corn Flakes® and Kellogg’s CHOCOS® are served to consumers with a wide range of breakfast cereals, appealing to kids, adults and the entire family. It also offers snacks such as Pringles® and Kellogg’s CHOCOS® Fills to further strengthen this space.
Kellogg announced the launch of a new range of Kellogg’s Corn Flakes® – Thandai Badam, Kesar Pista Badam and Rose Badam. These products are developed in close consultation with celebrity Chef Ranveer Brar. These variants are inspired by flavours that Indians have a strong cultural connection to and are enriched with the goodness of real almonds, Kesar, rose, saffron and pistachio.
On the occasion of launch of these products, Chef Ranveer Brar explained when being asked what made Kellogg transition to its Indian roots finally, said “Kellogg’s is trying to nurture a culture of chefmanship in every bowl of its cereal it puts forth before consumers and I am glad to be a part of this journey. This new range of cornflakes is attributed to the local flavours of India in particular that create a sense of nostalgia every time we come across them. It could be the mom who added Roohafza to your milk or the local halwai you went with your grandparents to enjoy a glass of warm kesar badam milk. Hope a bite of it takes you through the memory lane as much as it did to me while creating it.”
These blends are associated with the Indian consumer’s nostalgia. As milk with kesar, pista and almonds are a combination that a lot of Indians have grown up consuming. And each flavour that is now in Kellogg’s Corn Flakes looks to evoke that nostalgia. The Thandai that adds to the colours of fun and family is best suitable for the occasions such as Holi; the nourishing warmth of Kesar Pista on cool winter mornings or the cooling Rose that adds fragrant notes to a hot summer day.
All these products those are launched now are no longer be just a nourishing breakfast cereal, but will reminiscence familiar, flavorful emotion.