Kellogg’s India has awarded its creative duties to Ogilvy. In the recent developments, the account will now be handled out of the agency’s Mumbai office. This account was earlier handled by J Walter Thompson (JWT).
Mohit Anand, MD, India & South Asia, Kellogg’s, shared his views on this recent development and said, “After a successful partnership for many years, Kellogg’s and JWT have mutually decided to part ways. We will always hold our creative collaboration in high regard and continue to wish each other success for the future.”
Anad also mentioned, “Kellogg’s will now be managed by Ogilvy as the brand looks towards charting an exciting future in India, while JWT, as part of their consolidation, will manage the Quaker brand for PepsiCo.”