The Baidyanath Group backed Kapiva Ayurveda, is all set to launch different variants of herb-infused teas. In order to make this happen the company has tied up with the Darjeeling Organic Tea Estates Private Ltd., which is one of the oldest organic tea producers in India.
At least four different flavours of tea would be launched next month, according to Ameve Sharma, Founder, Kapiva. As of now, the company is offering a range of juices, ghee and honey and a few other wellness products.
While talking to media Mr Sharma said, “The pilot has launched about six months ago and now we are set to go for the commercial launch. Ambootia will provide their green teas and we will infuse the herbs.”
The tea would be launched in tea bag format, and later on, it would be available in loose tea format.
Consumer nowadays is more aware of the ill-effects of processed food and they are switching towards healthy food and this has led to increasing acceptance for functional foods.
Kapiva is hopeful of clocking a turnover of Rs 100 crore by the end of FY-20 and achieving close to Rs 200-300 crore revenues in the next two-to-three years. Mr Sharma said, “We had one or two personal care products, but now our entire focus in on the foods segment and we are growing it in a significant manner.”
The company has tied up with over 100 farmers for sourcing different varieties of herbs and natural produce.
He added, “We are currently in talks to invest in a company, which is purely in agri space. The plan is to buy around 1000 acres of land in a place, which is near the Madhya Pradesh and Maharashtra border, and start growing herbs in that area. We will then extend training to farmers around that area thereby extending the coverage.”