JSM Corp, master franchisee of international casual dining brands such as Hard Rock Cafe (HRC), California Pizza Kitchen (CPK), Shiro, Asilo, and Tsuki, is planning to add four-five Hard Rock Cafe (HRC) outlets over the next two years. The firm is also looking at expanding the number of California Pizza Kitchens (CPK) through a joint venture.
On this occasion Sanjay Mahtani, Founder and Managing Director, JSM, said, “The focus in 2019 will be to grow organically. Between 2019 and 2021, we have a very robust growth plan for HRC as a brand.”
At present, there are seven Hard Rock Cafes in India, one each in Mumbai, Bengaluru, Delhi, Gurugram, Hyderabad, Pune, and Kolkata.
“JSM is signing up for four new outlets – two each in Bengaluru and Mumbai, which are expected to be operational by the first half of next year. If the smaller format outlets succeed, through a combination of joint venture and JSM-owned outlets, around 50 to 60 new outlets of CPK will come up in the next five to seven years,” further added by Sanjay Mahtani.