Sunfeast, a popular biscuit brand from the house of ITC Foods, is launching Veda Marie Light, a unique offering enriched with the goodness of five natural ingredients namely, tulsi, ginger, cardamom, ashwagandha and mulethi.
Each biscuit has the perfect balance of these ingredients, which combine in a specially crafted blend to impart a taste that enhances the everyday tea experience, making it more enriching. This offering is the latest addition to the portfolio that currently consists of Marie Light Rich Taste, Marie Light Oats, Marie Light Orange and Marie Light Vita variants.
During consumer research, it emerged that the primary reasons for which consumers eat Marie biscuits are as an accompaniment with tea, and also because Marie as a format is perceived to be healthier as compared to other biscuits by consumers. Building on these insights, the brand has crafted an offering that is tasty and also has the goodness of the above-mentioned five ingredients.
Ali Harris Shere, chief operating officer, biscuits & cakes, ITC Ltd, said, “We are excited to introduce the first-of-its-kind Sunfeast Veda Marie Light. With this new and differentiated offering, Sunfeast endeavours to bring to you the goodness of five natural ingredients that find a prominent place in India’s ancient wisdom fused together in a tasty and delightfully crisp Marie biscuit. Sunfeast Marie Light has traditionally owned the space of being the best accompaniment with tea and has been at the forefront of driving innovations in the segment. Our objective is to ensure that Sunfeast Veda Marie Light enriches the tea time experience for consumers with its unique taste.”