Indian Ready To Eat brand launches Cup ‘Poha’

Gits Foods recently announced that Gits Food has launched a breakfast item in a cup, Poha. Poha is a much loved in indian breakfast delicacy that is much loved in many parts of India and is a good business option as well. All one needs to do to consume a delicious box of Poha is pour hot water and stir it and leave it for a few minutes. This prduct has ben specially innovated for the the millenial crowd that is always on the move. The Cup Pohe, which is ready in only two-three minutes, is a great breakfast item for a vacation or just when you dont have time to cook.

It contains no added colours, flavours or preservatives, and is available in an 80g cup priced at Rs 50 and a 60g pouch priced at Rs 20 only.

Commenting on the launch of the new product, Sahil Gilani, director, sales and marketing, Gits Food, said, “Gits Poha is the first product in our just add boiling water range. This product line has been developed keeping the busy and restless consumers in mind, for whom even a five- to 10-minute prep time is too long, hence we developed this range to be ready in just three minutes! However, there has been absolutely no compromise to product taste and safety in the bargain.”

Gits’ Poha is available across leading retail outlets, supermarkets and e-commerce platforms, in addition to their e-store.

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