Sagar Daryani, Co-founder and CEO, Wow! Momo and Wow! CHINA, said, “We have launched a new brand Wow! CHINA. In the same way that we have enhanced the taste of roadside momos through Wow! Momo, at Wow! CHINA we are redefining roadside Indian-Chinese food. We are giving a new look and feel to the cuisine. We plan to convert this unorganised Indian-Chinese cuisine market into an organised one.”
“There are many brands which have been doing Indian-Chinese but there is no brand to my knowledge as such which has been serving across India as a national player and no brand has innovated and tried to give a different look and feel to this food. And the best part is, Chinese is well accepted in all parts of the country and that is what we are going to thrive upon,” he further stated.
Daryani added, “Wow! CHINA outlets will operate out of kiosks. The first outlet of the brand has opened in City Centre Mall, Kolkata. It is an 8×8 kiosk which is making average revenue of Rs 11 lakh per month.”