The brand ID fresh food backed by Azim Premji, and already running successfully in India and the UAE since the past year has announced its entry into the US market with South Indian Filter Coffee. The brand that sells packaged ready to eat fresh food is now selling packaged filter coffee in cities like San Francisco, Los Angeles, New York and Chicago.
“We were waiting for the US FDA clearance to expand into the huge US market. Given the encouraging coffee sales in India and the UAE, we decided to take the plunge with our latest offering,” said co-founder Musthafa.
“In India, we are expecting to touch Rs 300 crores from our coffee sales by mid-2020,” he added.
With presence in over 600 stores already, they plan to touch 5000 stores this year with this coffee, generating a monthly amount of Rs. 1 Crore.
Not only are they expanding overseas, but they have also started selling the decoction in India and their products are available on online stores like BigBasket, Amazon and Milk Basket for the cities of Delhi-NCR, Ahmedabad and Kolkata.
They are already selling the filter coffee in 30 ml sachets (single serve) in the US and further plan to ship 150 ml pakaging.