Lim Jae-won, 30 and Korean, is the founder of a pizza startup that now has over 30 franchise stores across India. Lim started the business in 2016 by selling pizzas from a food truck, and then moved to open up shops and made a foray into India.
In April, he was listed on the Forbes 30 under 30 in Asia. Surprisingly, however, he confessed that he never wanted nor intended to become an entrepreneur.
“Honestly, I never imagined myself starting a business because I’m not the type of person who likes challenging the status-quo. I’ve always wanted to work at large global companies,” Lim said.
“Nonetheless, the idea of GOPIZZA struck me one day all of a sudden when I wanted a pizza but thought it was too big and expensive for a single person. I also didn’t want to wait a long time for it.”
He wanted to make single serving pizza that could be easy to make and fast to consume. So he started selling small pizzas from a food truck nearby the Han River and at festivals.
“The reason I sold pizzas from a food truck was to prove that I, a nerdy guy, can get tough too and have great business ability,” he said. “But again, I never thought I’d become a full-time businessman. It was GOPIZZA that I wanted to bet my youth on, not just any business.”
Lim graduated from Singapore Management University and got a master’s degree in engineering from the Korea Advanced Institute of Science and Technology.