The 6,300-square-foot site, on which the store had its grand opening brings the chain back to its roots while moving it forward.
Made-to-order smoothies and agua frescas … street tacos on handmade tortillas … a growler refill station pouring local craft beers, baked-in-store cookies and croissants … patio and inside dining areas … The newest 7 eleven location is a lab store and an experiential testing ground, where customers can try and buy the retailer’s latest innovations in a revolutionary new store format.
7 Eleven Inc. celebrated the grand opening of its new lab store in Dallas – and the only one in the U.S. – March 22. The store is located at the Sylvan | Thirty retail and restaurant development on Sylvan Avenue, north of Interstate 30.
This location is less than two miles from the original Southland Ice House in Oak Cliff where 7Eleven pioneered the convenience retailing concept more than 90 years ago.
“Convenience retailing is light years away from the days of bread and milk being sold from ice docks in 1927, and the industry is changing at a faster rate than ever before,” said Chris Tanco, 7Eleven executive vice president and chief operating officer. “7Eleven stays at the forefront by pushing the boundaries and being unafraid to try new things. This new lab store will serve as a place to test, learn and iterate new platforms and products to see what really resonates with customers and how we can use those learnings to influence future store designs.”
The lab store is also the first 7Eleven location to incorporate the Laredo Taco Company taqueria, and the first Laredo Taco Company location in Dallas. 7Eleven acquired the taqueria along with Stripes® convenience stores in South Texas as part of the 1,000-store acquisition from Sunoco in 2018.
Laredo Taco Company is famous in South Texas for its handmade taco made from scratch in stores every day as well as its popular salsa bar with on-site, daily prepared salsas, guacamole and pico de gallo. Tacos, quesadillas and plate meals include specialties not always seen in quick-serve Tex-Mex restaurants such as carne guisada, barbacoa, picadillo bistec, carnitas and breakfast tacos made with hand-cracked eggs