Fresca Juices, one of the fastest-growing packaged fruit juice brands in the Indian market, has forayed into carbonated fruit drinks category under the brand name Fresca Fruzo. Fresca Fruzo is now offering four brand new variants. The new line of products consists of Apple, Mojito, Jeera and Nimbu Masala flavours. Fresca’s carbonated juices are priced at Rs 10 (for a 160ml bottle) and Rs 15 (for a 250ml bottle).
By introducing three more fizzy flavours into the market, in addition to apple, Fresca is all set to take all major fruit juice and CFD brands on with Fresca Fruzo.
Akhil Gupta, managing director, Fresca Juices, said, “The dominion of national-level brands offering very limited fruit juice options has long gone unchallenged.” He also added, “Being a fruit juice enthusiast myself, I used to crave more flavourful choices. With the conviction that we could bridge this market gap, we incepted Fresca. Now, fruit juice aficionados like myself have not two, not three, but over six flavours to choose from.”
“The idea behind launching Fresca Fruzo was to tackle the similar market gap in the carbonated fruit drink segment. We are confident that our new range of fizzy flavours will satisfy consumers of all palates and preferences,” Gupta said.
Ashok Chopra, country head, Fresca Fruzo, said,”Currently, we are aiming to distribute our carbonated fruit juices across two lakh outlets in all major North Indian markets. Our consumers in these areas will get to drink Fresca Fruzo from a little more than a month after the product’s launch.”
Since its inception phase, Fresca Juices has been enriching the home consumption market with multiple flavours, including mango, apple, guava, litchi, mixed fruit and orange.