Dr. Oetker launches ready-to-use buttercream-style icing line

Dr. Oetker is launching a ready-to-use buttercream-style icing in three flavours: rich chocolate, classic vanilla and limited-edition gingerbread.

The icing can either be used for spreading, filling or piping onto bakes, with the oval shaped container making it easier to spread straight from the tub.

Dr. Oetker said the products are suited to semi-naked cakes, cupcakes and celebration or birthday cakes, and added that they will save



time for busy home bakers by offering an authentic-tasting frosting and allowing them to put the icing on their cakes with minimal effort.

Riccardo Panichi, head of marketing for cake and dessert at Dr. Oetker UK, said: “We’re always working on launching products that deliver superior quality for consumers, and our latest NPD does just that.”

“We’ve worked hard to make sure our buttercream-style icing is more in line with the British taste than the current offering on the market. Our product has a smooth but firm texture, ideal for both topping and filling bakes. We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee.”

The products are available in 400g tubs with a recommended retail price of £2.50. Promotional activity includes in-store sampling at 100 Tesco shops.

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