Doritos Chips Portfolio With a New Flamin

PepsiCo is expanding its Doritos chips portfolio with a new Flamin’ Hot Limon flavour and a revamped Cool Ranch variant.

Both available now in the US, Doritos Flamin’ Hot Limon is said to bring the same heat of Doritos Flamin’ Hot but with a tangy twist, while the new Cool Ranch variant has “even more Cool Ranch flavour”.

“Doritos is known for making bold, innovative moves — whether it’s new movie partnerships, e-sports tournaments, an ad without logos, and of course new flavours,” said Leslie Vesper, senior director of marketing, Frito-Lay North America.

“The release of Doritos Flamin’ Hot Limon and the revamped Doritos Cool Ranch are two entirely new ways for fans to enjoy our beloved legacy flavours.”

Flamin’ Hot Limon is Doritos’ latest foray into the hot and spicy food category, one of the fastest-growing segments in the food industry, PepsiCo said.

The launch follows the introduction last year of Doritos Flamin’ Hot Nacho.

Doritos Flamin’ Hot Limon and Doritos Cool Ranch are both available now in 9.75oz bags for a suggested retail price of $4.29 and 2.75oz bags for a suggested retail price of $1.89.

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