Vitafoods Asia, the nutraceutical event for the Asia Pacific region, brings together the three key ingredients required to develop and launch new innovations from lab to market: science, business, and government agencies.
Nutraceuticals have positive physiological effects on the human body, but do not easily fall into the categories of food or pharmaceutical drugs. Research-based, nutraceuticals offer the benefits of medicine and health delivered through functional foods and beverages.
Nutraceuticals deliver benefits for gut health, beauty-from-within, cognitive function and stress support. They can help to prevent and reduce issues such as obesity, healthy aging, or cancer, and may be used to boost immunity. They can also be used to improve mood, sleep quality and psychological performance.
Key consumption trends in nutraceuticals in the Asia Pacific region for 2019 include:
- ‘Feel the benefit’
- Low Carb, High Protein
- Willingness of Consumers to pay a premium price
- Healthy aging
- Functional beverages
Register for Vitafoods Asia
Vitafoods Asia 2019 is the event that helps shape the food industry for optimal health through science and innovation. It returns to Singapore between 25-26 September 2019. Registration for Vitafoods Asia 2019 is now open, please visit www.vitafoodsasia.com.