Crown Holdings, Inc has an age-old history of industry awards and recognition for a variety of consumer and industrial applications. The awards recognize Crown Technologies for creating new opportunities to interact with consumers at the point of consumption, strengthen brand loyalty, provide differentiation at the point of sale and enhance sustainability.
A business unit of Crown, Crown Bevcan Europe & Middle East, has brought home two Cans of the Year Awards for the platform: Silver in the Beverage Two-Piece category and Bronze in the Ends, Caps & Closures category. CrownConnect also won the Metal Pack of the Year Award at the U.K. Packaging Awards 2018 ceremony and the Best in Metal Award from the Metal Packaging Manufacturers Association (MPMA).
Crownconnect used in conjunction with FACT organic flavoured sparkling water and blockchain platform Almond has achieved unanimity among the jurors for three significant European packaging awards programs. This ensures high levels of connectivity between brands and consumers via packaging. The technology allows consumers to scan unique 2D codes hidden beneath the tab of the beverage can and unlock cash-based rewards.
The technology facilitates the engagement between consumer via a scanning application and brand, intuitively generating offers, discounts and rewards based on the consumer’s habits and the products that they buy. It is developed in partnership with the Internet of Things (IoT) company Evrythng, a GS1 US solution partner,
Florian Combe, marketing manager, NPD, Crown Bevcan Europe and Middle-East, stated, “We are extremely proud to receive these awards. CrownConnect is our contribution to the evolution of interactive packaging. IoT, and specifically blockchain technologies, will continue to drive the way brands to interact with consumers and we intend to be part of this exciting era for the beverage industry.”