Cremica to foray into beverages segment with Maison Routin of France

Cremica is all set to enter the bar syrup category in association with Maison Routin of France with the launch of ‘Bonheur’. This is a specialised range of syrups which will be targeted at bars and cafes. These syrups were launched at AAHAR 2019 and they promise to delight the Indian market with their perfect balance of French aromas matched with local palate.

Cremica to foray into beverages segment with Maison Routin of France

Cremica to foray into beverages segment with Maison Routin of France

Cremica, has always been known for its innovative offerings and commitment to quality unveiled an array of products. This time the company has come up with 9 new flavours of Mayonnaise which is the combination of both classic Indian and International flavours to meet the discerning taste of Indian customers. Cremica also offers an exclusive offering in the form of Sugarlite Salad dressing, which comes in 14 different flavours and is low on glycemic index, contains healthy sugars and has omega balance.

Akshay Bector, Managing Director, Cremica said, “Our effort has always been towards introducing innovative product range that ranks high on taste and quality. As a homegrown brand, we have a fairly good understanding of the Indian palate and are also aware of the food preferences of the health conscious people. We were the pioneer in the industry to introduce vegetarian Mayonnaise.”

He also added, “We thought AAHAR is a perfect platform to unveil our latest product range. Here, we get a chance to interact with our customers and see their happy faces after they savor our products. For us, customer’s faith and loyalty play a pivotal role. After all, they are the ones who have helped in making Cremica a popular brand and we intend to stay true to their trust in the years to come.”

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