Coca-Cola has announced that it will introduce new flavours to its portfolio on February, 25. This change is happening for the first time in more than a decade. The flavours those are going to be introduced include; Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.
The Coca Cola Company has said in a press release that the new products will be available in 12-ounce cans and 20-ounce plastic bottles. Also, they will be available exclusively at Wendy’s restaurants in fountain dispensers through the end of the NCAA March Madness basketball tournament. After this, they’ll become available for distribution in all Coca-Cola dispensers.
The Atlanta-based company said before they opted for orange and vanilla they also tested for three others such as; raspberry, lemon and ginger. This announcement came just less than a year after Coca-Cola debuted flavours Orange No Sugar in Australia and Orange Vanilla in Canada. Both of these products were a major success, told by the officials.
Kate Carpenter, Coca-Cola’s brand director, said, “What we realized is that we had a diamond in the rough when we looked at our flavours portfolio. The growth of Cherry Coke and Vanilla Coke and their zero-calorie variants has been really strong in recent years even with very limited marketing support.”
In 2007, Vanilla Coke and Vanilla Coke Zero were introduced and Cherry Coke has been around since 1985.
Carpenter also added, “We wanted to bring back positive memories of carefree summer days. That’s why we leaned into the orange-vanilla flavour combination which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”