Coca-Cola Canada will offer four of its best-known brands such as: Coca-Cola; Coca-Cola Zero Sugar; Diet Coke; and Sprite, in a compact and resalable 250ml ‘mini bottle’. The company is investing $14.9 million to support the rollout with upgrades to an existing production line in Ontario.
The new bottle is known to be as the first of its kind in North America. The company is taking inspiration from emerging markets, where Coca-Cola utilises smaller pack sizes to drive penetration in a pressured category.
The packaging which is going to be used for these bottles is 100 percent recyclable, as with other PET plastic containers. Being smaller in size it could be a problem during the packaging process because of carbonation. The mini bottle will use a coating called FreshSafe, which increases shelf-life by up to four months.
The total investment of $14.9 million is going to support an upgrade to production line capabilities at Coca-Cola’s plant in Brampton in order to support the production of the mini bottle.
Coca-Cola Canada President Darlene Nicosia said, “Mini bottle is one of the most exciting innovations we’ve seen in packaging in a long time. We know that people want more drink options and a mini bottle is just one way that we’re meeting that desire. And it’s not just smaller package sizes; we’re also working to bring more low- and no-calorie drinks to the market to help Canadians choose the package size and sugar content that makes sense for them.”
The company increased its focus on lower-calorie and lower-sugar options since the sweetener became the object of public scrutiny a couple of years ago; the introduction of a smaller Coke bottle, which allows consumers to enjoy the same products in smaller portion sizes, plays right into that strategy.
Todd Parsons, president and CEO of Coca-Cola Canada Bottling said, “We are so proud that one of our first announcements as an independent bottling company is that we have invested back in our Brampton facility. Having a local spirit and supporting our communities is very important to us and our aim is to grow our capabilities in Canada, which will, in turn, grow jobs.”
The mini bottle will be available in two packages: a 250ml single-serve bottle, as well as a pack of eight 300ml bottles.