Coca-Cola Company has expanded its Vitaminwater range with two new flavours with 20 calories each and fortified with vitamins C and B.
Vitaminwater Fire comprises a spicy watermelon lime taste featuring a touch of jalapeno and habanero flavours that create a “slight tingling sensation”. Vitaminwater Ice, which is positioned on the other side of the taste spectrum, comprises blueberry and lavender flavours that deliver a “cooling effect”.
Coca-Cola said the new variants are the latest examples of the company listening to consumers and innovating to offer beverage choices that satisfy a variety of changing tastes and lifestyles.
Natalia Suarez, Vitaminwater associate brand manager said, “When Vitaminwater first launched in the early-2000s, the brand broke the monotony of bottled water with flavour, colour, vitamins and fun.” She added, “With Vitaminwater Fire and Ice, we continue to excite taste buds with original flavours and unexpected sensory experiences our fans want.”
The beverages are now available in the US market. The release comes a week after Coca-Cola boosted its Odwalla portfolio with Smoobucha, a new beverage line that is said to blend the taste of smoothies with pasteurised kombucha.